We bought this bottle opener on our honeymoon when we went to Boston. Sam Adams is an institution in Boston, so we decided to do the brewery tour. It was will worth the sketchy subway ride into the middle-of-nowhere-Boston. I took a picture similar to this last year and really liked it. Pretty much replicated it here only having a Sam Adams brew in the bottle opener. I left the open space to the right as I imagine some clever person could come up with fancy advertising words to go in there. I on the other hand am not that person.